Colors can dramatically affect our moods, feelings, and emotions.
Color psychology has become a hot topic in marketing, art, and design. While feelings about color can be deeply personal, colors have different meanings in different cultures. Pure and innocent white in Western countries is the symbol of mourning in many Eastern countries.
Your reaction to color also depends on how pure and bright it is, as well as your personal history with the color.
Remember your green kitchen where you were made to finish your cold oatmeal?
How do you feel about green NOW?
Everyone knows red – stimulating blue – calming but did you know THIS?
Here’s the crazy color fact lowdown:
Red – love, excitement, anger
*Exposing students to the color red before an exam may have a negative impact on their test performance.
*Used in holistic therapy to increase circulation.
*Can get rid of exhaustion.
Yellow – warmth, hope, happiness
*Bright yellow can make babies cry!
*In combination with black, one of the easiest color schemes to read from far away. Think school buses!
*Overuse can cause people to be critical and demanding.
Orange – joy, enthusiasm, creativity
*Helps recover from a broken heart.
*Increases appetite—have orange in your kitchen to get people talking and eating at length.
*Orange stimulates appetite — notice orange in fast-food joints?
*Even using an orange colored pen can be uplifting.
Blue – calm, intelligence, trust
*Blue-colored streetlights can lead to a reduction of crime in those areas.
*One of the least appetizing colors. Try eating off a blue plate if you’re dieting!
*Too much can dampen the spirits.
Green – soothing, renewal, healing
*Time moves faster in a green room (blue, too).
*Can improve reading ability. Try putting a transparent green sheet over the page can boost reading speed!
*Long been a symbol of fertility–green M & M’s are said to make you feel sexy. Just sayin’.
Pink – friendship, harmony, romance
*Can have a calming effect on violent prisoners.
*If a friend always wears pink, she may need some extra support and love.
*Too much pink can create physical weakness.
Black – power, mystery, elegance (Yes, I know, black is not really a ‘color’, but absorbs all light in the color spectrum)
*Sports teams with black uniforms are more likely to receive penalties.
*In ancient Egypt, black represented life and rebirth (very different in the West).
*We all know black is ‘slimming’, but it also makes a room seem to shrink in size.
White – purity, perfection, safety (Yes, some say it’s not a color, but all colors of light add up to white. Doesn’t that make it a color?)
*Hospitals and hospital workers use white to show sterility.
*A white picket fence signifies a safe, happy home!
*Extremely bright white can cause headaches.
Like death and taxes, there’s no escaping color.
So, use it to your advantage!
Surrounding yourself with color can brighten your day. Try something new. How do you feel when you wrap yourself in a green throw? Or, walk into a yellow and orange fast-food ‘restaurant’?
Get you color savvy on and check out Judy Scott-Kemmis’ color psychology website to learn more.
I prefer living in color. — David Hockney
Green is my favorite color. It has been discovered that well-balanced people tend to go for green. Um, well, my sister might not agree! What’s YOUR favorite color? Do you wear it? Is it in your home? Please tell me below.
— Barbara Balkin, founder and ARTkinIST